Client: Lululemon UK & Majid Al Futtaim
As with all successful companies, the protection and reinforcement of the brand is paramount to its success; nowhere more so than in retail. The relationship with lululemon has been successful from the start because the office shares similar ethics and values fuelled by the enjoyment of working with a creative team that has a strong attention to detail.
From its beginnings in North America, lululemon has successfully developed many stores in the UK and across Europe. Its controlled and consistent growth continuing into the Middle East where the brand presence in the Malls is defined by dramatic, elegant storefronts that echo the brand values and their Global Book.