Client: Seibu Saison
Location: UK then rolled out globally
Seibu Saison wished to expand their micro store brand outside of Japan. The conceptual work undertaken by Super Potato was valid for Japan; it resonated with their underlying agrarian desire to connect their rural heritage. What worked in Tokyo was seen to be whimsical and disconnected to a global market.The original six shops outside of Japan were in the UK where the design became the perceived face of the brand; sufficiently so to become the strong, recognisable global design that was rolled out globally even back into Japan.